The Optics Matter

The number one way to improve picture quality is to upgrade your lenses! Every day in the camera store students and customers ask…

“Can you help me make better pictures?”

They ask for advice on pixels, ISO, camera settings and photo techniques to make better photos. Yes, upgrading from a small-sensor DSLR to a modern 40+mega-pixel Full-Frame Mirrorless camera will help improve your photos. Learning your camera, getting the right settings and proper techniques can help. (Creative Photo Academy is dedicated to helping you find the right settings and techniques). The best way to jump-start your picture clarity, color and definition is to improve your lenses.

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What improvement will you “see” in your pictures?

Crisper and cleaner details due to the pro quality glass, design and build. Brighter and more vibrant colors with improved shadow detail due to the improved light control in the Pro lens. Better low-light performance and out of focus background because of the amazingly bright 2.8 aperture. A Pro quality lens difference will be “seen” even by the most novice of photographers!

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When should I upgrade my lenses? When you dream of improved performance. If you’re frustrated or just want more…. Now is the time! If you want that soft background look and faster focus.

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Where do I begin my upgrade?

Look at the lenses you own and use the most. Let’s upgrade your most popular lens first or add a Pro lens as the next lens in your bag.

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You may want to start with the popular trilogy of Pro lenses…

24-70mm 2.8, 70-200mm 2.8 and ~14-24mm 2.8. You will find these three amazing lenses will cover ~95% of your picture taking needs. When I travel that’s what’s in my bag! On our recent trip to Iceland with the Creative Photo Academy this trio of lenses made superb photos.

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The wide angle (14-24mm)captured the grandeur of the scenery and interiors. The 24-70mm normal lens captures the angles my eyes saw. The telephoto (70-200mm) brought distance closer. Having all three lenses in my kit made it simple to bring home the award-winning photos. Already covered in this range? Look for the Pro quality fast prime lenses and longer telephoto lenses to boost your camera kit.

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Yes, optics matter! Pros (and CPA students) know that better lenses make better pictures. Are you ready to step-up to better lenses? Remember, you can trade-in your old cameras and lenses to help ease the pain of your great new lenses. Nikon just released these 4 amazing videos that are fun and interesting to watch (Canon and Sony could tell a similar story). I’ve included What’s in Mark’s Camera Bag video to explore the lens options and uses and a white paper from Nikon on improving cameras technique (it’s applicable to all cameras and brands)

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Your lenses are the “eyes” of your camera. The better the glass, the better the design, the better the build the better your “eyes” and the clearer your pictures can be. Canon photogs choose the L lenses for the ultimate picture. Nikon Z users the S-Line marks the best-of-the-best. Sony GM- G-Master lenses are the top-rated E-mount glass. Canon L, Nikon S and Sony GM are Pro quality lenses and come with a Pro size and price tag. 99% of our customers who upgrade to the Pro lenses LOVE the improved performance.

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Want to join CPA in Iceland? We’re going in June 2027.

Details will be released Monday Feb 16th.

Helpful videos and information:



What’s in Mark’s Camera Bag and Why

https://www.youtube.com/watch?v=HXDsTMfdtMo

NIKKOR Z -Pursuing Perfection

https://www.youtube.com/watch?v=D5Qin24LELc

NIKKOR Z- Discovering Possibilities

https://www.youtube.com/watch?v=mjRv82uFOko

NIKKOR Z- Concept Making

https://www.youtube.com/watch?v=74bjf5Kp9Xs

NIKKOR Z- Tested to Endure

https://www.youtube.com/watch?v=PvPSQzKnewg

NIKON Camera Proper Camera Techniques

https://download.nikonimglib.com/archive3/3MTAX009BPUv03iOpyF65nWOL127/D800_TG_(En)01.pdf