Around the Store: Hybrid Weekend & Panasonic

We've been busy over here at Paul's! Here's a look at what's been going on around the store these past few weeks:

hybrid hangout
Suzette Allen, Will Crockett, Rob Domaschuk

Hybrid Hangout Weekend

We hosted our first ever Hybrid Hangout Weekend this past week at Paul's: a set of seminars, photo shoots, and product displays meant to help spread our excitement for Hybrid photography to our customers.

We had reps from all of the mirrorless camera and lens systems: Panasonic, Olympus, Fuji, Sony, and Zeiss.  The reps took time from their busy schedules to answer customer questions about the growing market segment of the smaller, lighter, and very capable mirrorless cameras.

Three of the pioneering instructors of mirrorless systems, Will Crockett, Suzette Allen, and Rob Domaschuk were speaking about how the mirror less systems are perfect for the hybrid production of merging stills, video and audio into a finished product. If you missed  Suzette's lecture you can catch her again here at PAUL'S PHOTO this coming fall!

hybrid hangout
Hybrid seminar in the Creative Photo Academy classroom

New Products: Panasonic and Fuji

Panasonic and Fuji camera systems are part of a newer growing market of mirrorless camera systems. The cameras are smaller and lighter than their DSLR counterparts, but they don't sacrifice performance for size. PAUL'S PHOTO  is once again a Panasonic dealer and we are now stocking the legendary GH camera system now in its 3rd generation with the GH3. The GH3 has excellent still capabilities but its the video performance that has set a new standard in the DSLR/mirrorless market.

Another mirrorless system we carry at PAUL'S is Fuji's excellent X-series of cameras.  From the fully featured pro level X-pro 1 to the newest smallest XM-1 there is an X camera for just about any budget. Fuji's X-Trans sensor is a proprietary sensor with unbelievable low light capabilities that have to be seen to be believed. Very few cameras today can deliver the image quality these cameras offer.

We are also stocking the ever adorable Fuji instax cameras, which are perfect for anyone looking to relive the nostalgia of polaroid cameras (and they make great gifts, especially for kids and teens!)

fuji camera
Fuji to the rescue

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